discover better decisions
It can be difficult and time consuming to find a decision that satisfies all of the rules and this is often where many people are forced to stop. Using optimization technology, in a fraction of the time, thousands of solutions are evaluated leading to the discovery of better solutions.
Instead of spending a lot of time to find a single decision that satisfies all the rules, you are given the opportunity to find a better decision.
I build optimization systems to empower decision makers. While humans are good at determining the important strategic decisions, computers are good at filling in the remaining decisions (that often get increasingly difficult). Therefore, the systems I build give people control of decision making, letting them guide the process.
You could think of optimization as solving a very large Sudoku puzzle; we ask the computer for help to finish the hard parts.
Optimization technology can help in many different areas.
If your application has many rules that must be considered, especially conflicting rules, and metrics to be optimized, optimization technology could be very helpful.